Generator
Brand color palette generator
Create a cohesive brand color palette — a primary, support, accent, neutral, and text color — and export it for your design system.
A simple brand palette structure
- Primary — your main brand color, used for key actions and identity.
- Secondary / support — complements the primary across sections.
- Accent — a louder color reserved for highlights and CTAs.
- Neutral — a quiet background or surface color.
- Ink — a readable text color.
Most brands need just 3–5 core colors plus shade ramps. Generate a base, lock your primary, and let the rest fill in.
Check pairings with the contrast checker or browse ready-made collections.
Frequently asked questions
How many colors should a brand palette have?
Usually 3–5 core colors — a primary, one or two supports, an accent, and a neutral — each with a few tints and shades for flexibility.
How do I pick a primary brand color?
Start from your brand’s personality and audience, then test it for contrast and how it feels across buttons, text, and backgrounds.